SPOTLITE

Articles

Home
/
SpotLite
/
World Out of Home Organization announces individual, creative, sustainability and technical innovation awards at Hong Kong Global Congress.

World Out of Home Organization announces individual, creative, sustainability and technical innovation awards at Hong Kong Global Congress.

The World Out of Home organization has announced the Award Winners for Individuals, Digital and Classic Creative, Sustainability and Technical Innovation at its Global Congress in Hong Kong, held on June 5 – 7.

The Technical Innovation Award was chosen from a shortlist of three by delegates at the Congress.

The Sustainability Award is in its second year after its inauguration at the Lisbon Congress last year, reflecting the organizations’s redoubling of its drive towards net zero.



Lifetime Achievement: Bengt (Benji) Bendeus, BackLite Media

Leadership: Christian Schmalzl, Ströer SE & Co. KGaA


Rising Star: Laurie McAllister, Talon

🏆 Creative Awards:



Classic Creative Award: Lux / Unilever Levant, Pimo Group / Pikasso

Digital Creative Award: Best Coke Ever: The Giant Vending Machine, Ocean Outdoor Labs / WPP / Moving Images


Technical Innovation Award:Winner: Can you have a conversation with the memories of the city?, LIVE BOARD,INC. BOARD INC

Sustainability Award:Winner: Ecobanner, OOH!

Chair of Judges Award: "Guarded Bus Stop", Eletromidia

Chair of judges Matthew Dearden of Alight Media says: "This year we had more entries than ever for our awards and, crucially, of a high standard.

"The awards exist to celebrate the great work and people in our global industry, those who have already achieved a great deal and those who are embarking on that particular path, plus highlighting vital global issues including sustainability. Through this celebration they inspire, challenge and energise us all to stretch ourselves and grow in the right way.

“I created the Chair’s award to recognise an outstanding entry that the judges loved and that deserves its own category.

"It was tough choosing between so many outstanding entries and I'd like to thank my fellow judges for their hard work, wisdom and commitment to the cause of an even more effective Out of Home medium."

Share
Tom Goddard
World Out of Home Organization
NEWSLETTER
VIEW ALL
A VISIONARY STRATEGY TO ATTAIN ABSOLUTE CARBON NEUTRALITY BY 2026
Learn More
GET IN TOUCH

LOCATION MAP

CONNECT WITH US

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.