Lay's entices snack lovers in Dubai with its all-new package redesign and irresistible flavors on our billboards! The brand has taken over our unipole with a campaign that reaches a new level of creativity. With a flavour explosion that jumps out of the billboard, this campaign is eye-catching and truly irresistible.

The campaign was executed in collaboration with OMD UAE and PepsiCo for the launch of the “Best Ever Lay’s” (truly is!)
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Thank you to Nour El Dakdouki and OMD MENA for their continued support and trust in our company, and we look forward to collaborating with you on many more creative campaigns.

Get ready to be wowed by Lay's delicious display as you drive down Sheikh Zayed Road in Dubai!
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Photographer Mihir Ashar took the perfect shot on the day that The Museum on the Future celebrated the Hope Probe entering the orbit of Mars, little did he know that McDonald’s were about to share the spotlight when he unwittingly captured our Unipole on Sheikh Zayed Road.

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The comments flowed in, from, “why is the first thing I noticed the McDonald’s poster 😂😂” to, “One thing is certain about the future: McDonald’s will always be there in your face”. Eventually, McDonald’s had to respond, they commented, “Even though we’re not the star of the show, we still seem to be catching the spotlight just a bit, thank you Museum of The Future for the cameo☺️.”

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If nothing else, it shows the real power of Out of Home advertising.

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Even as the oldest medium, outdoor advertising will never be outdated. It remains one of the most powerful forms of advertising used by companies worldwide – both large and small – to promote their brand and generate media coverage. Successful outdoor campaigns not only accomplish what regular signage does but will also make your brand the topic of discussion. It’s a power worth investing in.

Gaining the attention of the majority of the population is a difficult task for many out-of-home (OOH) ads and the brands behind them. To succeed in today’s oversaturated markets, brands must create innovative and impactful ad campaigns. Branded by BackLite promises to take brand visibility to the next level by offering brands the opportunity to showcase their creative concepts on Dubai’s most iconic and busiest road, Sheikh Zayed Road. Using unique avenues, brands can create bespoke billboards that stand out.

One of the critical advantages of out-of-home media is the limitless creative options it offers. Brands can choose from various options, including dynamic cut-outs, special builds, and neon lighting effects, to make their outdoor campaign stand out. With the help of BackLite’s team of experts, brands can bring their ideas to life and create eye-catching billboards that capture the attention of their target audience.

Branded by BackLite has already garnered interest from leading brands across various industries over the years, including luxury perfumes, restaurants, FMCG, and automotive, to name a few. With the ability to create bespoke billboards and outdoor campaigns that capture the attention of their audience and the benefits of OOH advertising, Branded by BackLite is poised to be a game-changer in the outdoor advertising industry in Dubai.

Say hello to a whole new level of creativity and impact!

McDonald’s is among the initial clients of the recently launched “Branded by BackLite” initiative, which enables the brand to dominate the media landscape along the famous Sheikh Zayed Road with a captivating Ramadan campaign. The fast-food chain took over a BackLite unipole to showcase its messaging with a unique illuminating effect on the McDonald’s logo during nighttime.

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