James Bicknell, CEO BackLite Media, comments, “We are deeply honored that Al Qana has partnered with us to showcase just how special their new development is. We have worked together to develop a first-class digital advertising product to enhance the unique Al Qana destination. We look forward to welcoming our first clients soon.”

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BackLite Media is proud to announce that we are expanding further into the out-of-home media market in Abu Dhabi. In 2023, we will launch a range of new digital billboards at Al Qana, the city’s latest waterfront destination. Our new range includes a curved screen, which will be the first Forced Perspective 3D billboard in Abu Dhabi. Our FP3D billboard will offer viewers a unique and immersive experience.

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Spanning over 146,000 sqm, Al Qana offers a unique collection of attractions. These attractions include waterfront restaurants, cinema experiences, the Middle East’s largest aquarium, a marina, a unique fitness and wellness facility, retail boutiques, a virtual reality and e-sports arena, as well as landscaped communal areas to encourage social interaction.

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The project primarily targets an affluent audience of locals and high-net-worth individuals from Abu Dhabi City, with 90% of visitors currently consisting of local Emirati citizens. Our 3D screen, The Curve @ Al Qana, will feature as part of the project. The screen will be the first 3D billboard in Abu Dhabi, with visuals on a 15-second loop every 120 seconds. The Curve @ Al Qana will be fully operational starting March 21st, visible on Khaleej Al Arabi, a major highway in Abu Dhabi that is also the main road used when leaving the airport.

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As well as The Curve @Al Qana, we will launch a range of advertising boards at this venue. Launching our digital billboards at Al Qana is an exciting step for BackLite Media. We are proud to be the first company to offer this technology in Abu Dhabi.

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We look forward to providing our clients with the best out-of-home advertising solutions. Our team is committed to providing our clients with the highest quality of service, and we are confident that our new destination will be a great success.

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