BackLite 360

BACKLITE360

A robust ecosystem built around 3 core pillars to achieve your marketing objectives at every step of the campaign

ENHANCE

Enhance & optimise your media planning with data-driven insights to maximise impact on your target audiences

CAPTIVATE

Captivate & connect with audience in real-time with interactive experiences & live-data feeds

DYNAMIC DOOH

EVALUATE

Evaluate & assess your campaign performance & measure industry KPI’s with post-campaign reporting

BACKLITE360
ENHANCE & EVALUATE

OPTIMISE & EVALUATE YOUR CAMPAIGN BASED ON PAST AUDIENCE INSIGHTS PROVIDED BY

STREACH BY SEVENTH DECIMAL

PRE & POST CAMPAIGN ANALYSIS

BackLite360 is powered by Streach, a dynamic impression-based measurement system for pre-campaign forecast and post-campaign analysis that provides Exposure and Audience Metrics on face-level, circuit-level, and campaign-level for static and Digital OOH.

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Data Source

PASS-BY

is defined as an individual seen within the coverage area of a given OOH face and traveling in an angle parallel to or towards it (entered and exited the coverage area)

DESIRABLE BY DESIGN
INSIGHTS

REACH

is the extrapolated deduplicated count of individuals who passed by the OOH faces booked for the campaign being measured

IMPRESSIONS

is defined as an individual seen within the coverage area of a givenOOH face and traveling in an angle parallel to or towards it (entered andexited the coverage area)

FREQUENCY

is the average number of times an individual passed by the OOH within the duration of the campaign being measured

UNIQUE REACH

is the extrapolated deduplicated count of individuals who passed by anOOH face within the duration of the campaign being measured

OTS

Opportunity to See- is defined as the ratio of Dwell Time within the coverage area / to the Time-to-Read (6 bits of data) for each OOH face

DESIRABLE BY DESIGN
INSIGHTS

PASS-BY

is defined as an individual seen within the coverage area of a given OOH face and traveling in an angle parallel to or towards it (entered and exited the coverage area)

REACH

is the extrapolated deduplicated count of individuals who passed by the OOH faces booked for the campaign being measured

IMPRESSIONS

is defined as an individual seen within the coverage area of a givenOOH face and traveling in an angle parallel to or towards it (entered andexited the coverage area)

FREQUENCY

is the average number of times an individual passed by the OOH within the duration of the campaign being measured

UNIQUE REACH

is the extrapolated deduplicated count of individuals who passed by anOOH face within the duration of the campaign being measured

OTS

Opportunity to See- is defined as the ratio of Dwell Time within the coverage area / to the Time-to-Read (6 bits of data) for each OOH face

BACKLITE360
ENHANCE

TAKING THE GUESSWORK OUT OF THE ARTWORK

ASSESS & OPTIMISE THE EFFECTIVENESS OF YOUR OUT-OF-HOME (OOH)CAMPAIGNS

Recently, we partnered with Neurons, a specialised neuromarketing research company that utilises behavioral science to unravel consumer behavior and decision-making processes. Together, they have developed a cutting-edge solution that employs image processing techniques to estimate the effectiveness of a company's creative advertisements. This innovative tool utilizes a deep machine learning model to generate heatmaps, enabling advertisers to gain insights into whether their out-of-home (OOH) creatives are likely to capture the desired audience's attention in the most optimal locations.

BackLite360
Data Source