‍

Digital Out-of-Home (DOOH) advertising is undergoing a significant transformation driven by advancements in Artificial Intelligence (AI) and the Internet of Things (IoT), which are revolutionising advertising experiences and how consumers interact and engage with brands, in a new way, than ever before, to create personalised, impactful, and highly effective campaigns.

‍

Here’s why I’m super excited to see what AI can bring to the world of DOOH →

‍

🤖 Audience analytics and targeting: AI tech, like facial detection and computer vision, helps advertisers analyse audience demographics, so that they can create more specific, targeted campaigns.

‍

🤖 Contextual relevance: AI analyses contextual information, like time of day, location and even foot traffic, to adapt and enhance the DOOH advert in order to maximise reach and engagement.

‍

🤖 Predictive analytics: AI algorithms can predict trends and patterns in audience behaviour, helping advertisers anticipate when, and where certain audiences will be present.

‍

🤖 Integration AI: can integrate with other tech to create interactive experiences. Sensors and cameras enable gesture recognition, allowing audiences to physically interact without physical contact.

‍

🤖 Content optimisation: AI algorithms analyse real-time data, like weather conditions and traffic patterns to adjust content on billboards.

‍

What are you excited to see change in DOOH with the advent of AI?