Next year’s OAAA OOH Media Conference will take place May 5-7, 2025 in Boston and registration is now open.

The event, themed ‘The Power of Presence‘ will spotlight out of home’s unmatched ability to unify communities, amplify cross-channel campaigns, and drive brand growth by creating authentic connections in a hyper-connected world.

The conference will bring together a who’s who of marketing powerhouses, bold creative thinkers, and brand leaders to reimagine the role of OOH in the modern marketing mix.

The speaker lineup already includes:

• Todd Kaplan, Chief Marketing Officer, Kraft Heinz North America
• Jeanniey Walden, Chief Marketing Officer, Rite Aid
• Caitlin Mack, VP of Marketing, LesserEvil
• Jason Dorsey, Generational researcher and best-selling author
• Terry Kawaja, Founder and CEO, LUMA Partners

“The OOH Media Conference is a cornerstone event for our industry, and brings together leaders from across the marketing ecosystem to share ideas, shape the future, and showcase the unmatched power of out of home advertising,” said Anna Bager, President and CEO of OAAA, “It’s also an opportunity to align our collective vision and demonstrate the transformative role OOH plays in driving growth for brands and delivering real value to communities. This event is where connections are made, ideas take shape, and the future of advertising is defined.”‍

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Highlights of this year’s agenda include:

• Dynamic keynotes from leading industry voices who are shaping the future of advertising and redefining consumer engagement.
• Future-focused panels exploring the latest trends in creative storytelling, measurement, and the intersection of OOH with retail media, digital, and connected TV.
• Unparalleled networking opportunities designed to spark meaningful connections with industry leaders, peers, and partners.

Set in Boston’s vibrant Seaport District, the conference provides the perfect backdrop to experience one of the city’s most innovative and inspiring neighborhoods while bringing together leaders from across the marketing and media spectrum.

Registration can be found here.

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