WOO President Tom Goddard hails strongest speaker line-up to date for WOO Hong Kong Annual Congress.

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World Out of Home Organization President Tom Goddard has hailed what he calls "the strongest speaker line-up" to date for the WOO Annual Congress to be held in Hong Kong from June 5-7.

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Speakers named so far include on June 6: Tal Jacobsen of Perion (also now Hivestack) with OUTFRONT Media's Jeremy Male; Jas Cai from Huawei, Vincent Lam of Asiary Media Group, Quividi's Laetitia Lim, Anna Bager of the OAAA and Ocean Outdoor's Stephen Joseph on AI.

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On Day Two (June 7) there will be JCDecaux global data chief Sylvain Le Borgne, Vistar Media's Michael Provenzano, Chris Ngan from The Trade Desk, Clear Channel's Lindsay Rapacchi, Srikanth Ramachandran from Moving Walls as well as Martin Cork of Clear Channel and OOH Capital's Annie Rickard. For the full speaker line up click here.

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WOO came into being at the Dubai Annual Congress in 2019 (it was formerly FEPE International) and with a forced lockdown gap in 2020/21 it has since been held in Toronto and Lisbon. There has also been a programme of regional Forums in London (virtual), Kuala Lumpur, Dubai, Bali and Cape Town.

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Goddard says: "WOO has spread its wings as the global body for the Out of Home industry just as the medium has become a global powerhouse with an increasing number of multinational campaigns and the omnichannel benefits of automation and programmatic for planning and buying.

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"Out of Home is also enjoying a creative renaissance in both classic and digital with many fantastic examples of the unique impact and engagement OOH brings, reflected in a record number of outstanding entries for the WOO Creative Awards for classic and digital to be announced in Hong Kong.

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"Our line-up of speakers for Hong Kong reflects all sides of this amazing industry and will provide an invaluable guide as OOH navigates an exciting and, as with any global medium, challenging future."    

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We Iook forward to welcoming you to Hong Kong.

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