OMEGA was the first-ever Official Timekeeper of the Olympic Games. As they fulfilled this role for the 29th time in history at the Olympic Games Tokyo 2020, they were the first to advertise on our brand-new portrait billboard on Sheikh Zayed Road. The Swiss watchmaker also made use of our Las Vegas Pole and curved screens at City Walk Dubai in order to maximise their campaign reach.

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OMEGA’s massive out of home advertising campaign in Dubai during the recent Olympic Games showcased the Seamaster: their steel and blue ceramic Swiss-made watch. The campaign highlights their collaboration with the Olympics and the fact that they have been the official timekeeper since 1932, while also revealing their new timepiece.