Advertising sites throughout Dubai will now be managed and operated by a newly formed private joint-stock firm, Mada Media Company.‍

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His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai has issued Law No. (20) of 2024 to establish the company.

Mada Media is tasked with overseeing advertising sites, investing in advertising technologies and conducting relevant research, all while ensuring compliance with regulations.

It is also authorised to form partnerships, acquire assets and enter into contracts to achieve its goals both within and outside Dubai.

The Commissioner General for the Infrastructure, Urban Planning, and Well-Being Pillar will oversee Mada Media’s operations.

The new law empowers Dubai's Roads and Transport Authority (RTA) and Dubai Municipality to delegate their advertising-related functions and permit issuance to Mada Media.

These entities will also transfer their advertising assets, rights, and obligations to the company, including system access.

Mada Media's shares may be offered for public subscription in proportions determined by the Chairman of The Executive Council of Dubai.

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