Lay's entices snack lovers in Dubai with its all-new package redesign and irresistible flavors on our billboards! The brand has taken over our unipole with a campaign that reaches a new level of creativity. With a flavour explosion that jumps out of the billboard, this campaign is eye-catching and truly irresistible.

The campaign was executed in collaboration with OMD UAE and PepsiCo for the launch of the “Best Ever Lay’s” (truly is!)
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Thank you to Nour El Dakdouki and OMD MENA for their continued support and trust in our company, and we look forward to collaborating with you on many more creative campaigns.

Get ready to be wowed by Lay's delicious display as you drive down Sheikh Zayed Road in Dubai!
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