Is the journey to Programmatic just as valuable as the destination?

Our Chief Product Officer, James Harrison, poses this thought-provoking question as we gear up for the Campaign Middle East Out-of-Home event.

This panel will discuss how programmatic DOOH enables targeted and data-driven advertising through flexibility, efficiency, and real-time capabilities. Panelists will cover the technology ecosystem, including Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), data integration, and the role of artificial intelligence (AI) in campaign optimisation.

Key topics will include advanced audience targeting, adaptive creative content, and measurement strategies. Lastly, the importance of industry standards, transparency, and collaboration will be emphasised to enhance the PrDOOH landscape.

Moderator:
→ James Harrison, Chief Product Officer, BackLite Media

Speakers:

→ Sean Gadsby, Head of Programmatic, BackLite Media

→ Andrew Hamblin, Chief Revenue Officer, LiveDOOH Signkick

→ Ashnee Thacker, Senior Account Manager, The Trade Desk

→ Yasmine AlTurk, Advanced DOOH & Digital Supply Lead, GroupM MENA

About The Event:

Campaign Middle East's annual Out-of-Home (OOH) Breakfast Briefing, will gather key stakeholders across brands, agencies, OOH providers, and adtech leaders at The Westin Dubai Mina Seyahi on the 22nd of November, 2024.

Join us for an insightful event focused on the OOH advertising sector in the Middle East, where industry leaders will address the critical need to foster stronger partnerships to drive mutual growth and innovation. Experts will share strategies to unlock significant impact for brands by increasing the share of OOH in their media mix. Panelists will also highlight the need for data-driven decision-making and post-campaign mobility analysis.

The event will also shed light on achieving greater transparency and visibility in inventory ownership, reducing visual clutter, and prioritising quality over quantity in creative assets. Delegates will have the opportunity to explore the latest approaches to measurement, including the use of attribution analytics, optimising campaign performance, understanding audience demographics, and differentiate top-performing inventory.

Furthermore, discussions will delve into the crucial aspects of sustainability and ESG, challenging stakeholders to move beyond KPIs to make a tangible impact on the ground. Here’s your opportunity to keep your finger on the pulse of all that’s happening within the industry. See you there!