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Celebrating 3 Years of the Iconic Triple Crown

Celebrating 3 Years of the Iconic Triple Crown

What started as a bold vision has become a defining symbol of Dubai's skyline and a game-changer in out-of-home advertising.

The Triple Crown, part of The Landmark Series, has transformed how brands engage with their audience, blending cutting-edge technology with architectural brilliance.

We reflect on the journey that brought us here—how The Triple Crown has redefined outdoor advertising possibilities, impacted the industry, and where we're headed next. Watch the video to hear from our leadership about the vision, innovation, and exciting future.


The location of The Triple Crown in Dubai near Mall of the Emirates ensures maximum exposure for premium brands, as the screens are visible to thousands of vehicles daily. This prime positioning guarantees that advertising messages will significantly impact brand awareness and engagement. The high-resolution displays showcase every advertisement with stunning clarity and brilliance.

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James Bicknell
Chief Executive Officer
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