Broadsign Webinar: Unlocking the power of in-store retail media
Retail media networks have rapidly evolved, unlocking exciting opportunities for both advertisers and retailers. By leveraging first-party data from both physical and digital channels, these networks offer valuable insights into shopper habits that strengthen omnichannel strategies.
But did you know that 82% of purchase decisions are made in-store, and 62% are impulse buys?
The power of in-store retail media is undeniable. With targeted promotions and advertising at key touchpoints, retailers and brands can shape consumer behaviour, driving sales while creating a seamless online-to-offline experience that reaches shoppers at every stage of their journey - down to the last metre, in-store.
When:
Thursday, November 14, 2024 · 5:00 a.m. Abu Dhabi (GMT +4:00)
Agenda:
- Explore how in-store media can drive last-minute purchases by reaching shoppers at key points in their journey.
- Learn how immersive, targeted content can elevate in-store shopping, creating a more engaging and personalised experience.
- Understand how in-store media provides actionable, real-time data to optimise campaigns and improve performance.
- Discover how integrating in-store media with an omnichannel strategy boosts intent and measurable sales growth.
Presenters:
▪️ Ben Allman, Director of Sales, ANZ Broadsign
▪️ Sam Hegg, Head of Strategy & Planning Coles 360
▪️ Barry McGhee, General Manager at reooh (oOh!)
▪️Tamera Francis, Features & Premium Editor, Inside Retail Australia
▪️ Zoe Berends, National Business Manager, L'Oréal
Register here: https://lnkd.in/enUxvyu6