The powerful collaboration between BackLite Media and Viola Outdoor has already achieved unparalleled results. We proudly showcase the latest success in our programmatic DOOH offering with the Etihad Airways campaign, running seamlessly across BackLite Media and Viola Outdoor assets in Dubai and Abu Dhabi.

This campaign sets a new benchmark for precision-targeted advertising, leveraging iconic digital locations like Viola Outdoor's Vision Network and The Pointe at Al Reem alongside BackLite Media's Digital Icons and The Curve at Al Qana.

By strategically placing digital screens in high-traffic areas, the joint digital inventory of our two brands ensures maximum visibility and impact for advertisers, setting a new standard in the region's Programmatic DOOH advertising ecosystem. This launch marks a significant milestone in the UAE's journey toward becoming a global Programmatic Digital Out-of-Home advertising leader.

We're changing how brands connect with audiences using real-time data and dynamic digital displays, creating more meaningful interactions. Leveraging the latest technology and user-centred design, PrDOOH offers a seamless experience for deploying and monitoring ads across our network of digital screens, whether in urban environments, retail spaces, and destinations.

With this campaign, we are proud to launch the UAE's first-ever nationwide Programmatic Digital Out-of-Home (PrDOOH) network, revolutionising the advertising landscape across key locations in Dubai and Abu Dhabi. This cutting-edge network leverages advanced technology to deliver targeted, data-driven campaigns, providing unparalleled reach and engagement opportunities for brands.

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