Great things happen when technology and Out-of-Home unite!

Prime Video & Amazon Studios's - Citadel Interactive DOOH campaign on our Dubai Festival City network has been shortlisted for the MMA Global Smarties MENA Awards 2024 in the Digital Out-of-Home (DOOH) category.

The campaign utilised advanced hand detection and gesture recognition technology to track and identify hand movements in real-time dynamically. This feature allowed the campaign artwork to seamlessly transform, resulting in an immersive and interactive experience that delighted visitors.

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