BackLiteMedia is thrilled to announce the launch of The Triple Crown Abu Dhabi, part of The Landmark Series, a cutting-edge Digital Out-of-Home (DOOH) network featuring three gigantic screens strategically positioned on Al Khaleej Al Arabi Street in Abu Dhabi.

The rollout of The Landmark Series into Abu Dhabi represents a significant milestone in the evolution of DOOH advertising in the capital. Offering premium brands unparalleled visibility and engagement opportunities.

The Triple Crown's three colossal screens dominate the bustling Al Khaleej Al Arabi Street, ensuring that every passerby is captivated by the high-definition displays. These state-of-the-art screens are designed to deliver vibrant content that captures the attention of commuters, residents, and tourists alike, making them an ideal platform for advertisers aiming to reach a diverse and affluent audiences.

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James Bicknell, CEO of BackLite Media, commented on this moment, "Al Khaleej Al Arabi Street is one of Abu Dhabi's most prominent roads leading to Abu Dhabi Airports and Al Bateen Executive Airport, known for its high traffic and strategic importance. The location of The Triple Crown ensures maximum exposure for brands, as the screens are visible to thousands of vehicles daily. This prime positioning guarantees that advertising messages will significantly impact brand awareness and engagement. The high-resolution displays showcase every advertisement with stunning clarity and brilliance."

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Advertisers benefit significantly from the strategic placement and large size of digital screens, which ensure their messages have a broad reach and are seen repeatedly by a diverse audience. 

BackLite Media is proud to lead this transformative project, continuing its commitment to innovation and excellence in the Out-of-Home advertising industry.

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