Dear Readers,

In an era dominated by digital platforms and the privacy concerns that come with it, Out-of-Home (OOH) advertising has become a more prominent and credible medium. OOH surrounds audiences in their everyday environment, reaching them when they are close to the point of sale and less distracted by other media.

The UAE’s OOH market continues to thrive, with a staggering 12% year-on-year growth, showcasing our industry’s resilience and adaptability. At BackLite Media, we are proud to be at the forefront of this evolution, pioneering innovations that redefine how brands connect with their audiences.

In the realm of Digital Out-of-Home (DOOH) and Programmatic DOOH (PrDOOH), we stand out as trend-setters, harnessing the power of technology to deliver targeted, data-driven campaigns. Our commitment to data integration has increased campaign effectiveness, highlighting the impact of strategic insights on driving results.
‍

‍

Experiential marketing remains a cornerstone of our approach, with immersive campaigns that captivate audiences and drive engagement at UAE’s most famous malls and destinations like The Galleria Al Maryah Island and Al Qana. Our collaborations with leading brands have seen a significant uplift in brand recall, showcasing the power of memorable brand-building experiences.

Partnerships lie at the heart of our success story. This year’s highlight has been our acquisition by Multiply Group, propelling us towards extended reach and accelerated growth. We are poised to unlock new opportunities, expand our footprint, and deliver unparalleled value to our clients and partners.

‍
As we navigate the ever-evolving landscape of OOH, one thing remains constant – our unwavering commitment to innovation, creativity, and excellence. We invite you to join us on this journey as we continue to illuminate the world with impactful campaigns and transformative experiences.

‍

‍

‍

‍