Here at BackLite, we’ve recently launched the first edition of ‘SpotLite’, our new annual magazine dedicated to the dynamic world of out-of-home media. As part of the magazine, our CEO, James Bicknell, shared his thoughts on the future of outdoor advertising in Dubai & Abu Dhabi. Here’s what he had to say:

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As digital becomes more prevalent, we continue adapting our product portfolio in the UAE. Digital outdoor advertising, using digital screens and displays, allows for real-time updates, targeted messaging, and even the ability to track metrics and gather consumer data. This means that advertisers can now reach their desired audience with precision and accuracy, leading to a better return on investment for the advertiser and a more engaging experience for the consumer.

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At BackLite Media, we’ve been at the forefront of this shift towards digital outdoor advertising in the UAE. We have implemented new technologies and leveraged data to create dynamic, interactive, personalised ads that adapt to the context and audience, allowing for a more relevant and effective advertising experience.

But it’s not just about the technology; as a responsible and ethical company, we understand the importance of placing our digital media and displays in the most elite locations, respecting consumers’ privacy, and being mindful of the environment. We are proud to announce that we are working towards being fully sustainable and carbon neutral by 2026. Being a good corporate citizen is just as important as providing our clients with the best advertising solutions.

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In conclusion, the future of outdoor advertising in the UAE is digital, interactive, sustainable, and truly exciting. At BackLite Media, we’re committed to staying ahead of the game and providing our clients with the most innovative and effective advertising solutions. With a focus on new technologies, data, responsible advertising, and sustainability, we’re confident that the future of outdoor advertising in the UAE is dynamic. And we can’t wait to see what the future holds for this zestful and ever-evolving country.

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