BackLiteMedia and Gulf for Good, a charityorganisation based in the UAE, have joined forces to launch an exciting, dynamic digital advertisingcampaign named "Champions of Change." This campaign is a celebrationof the remarkable spirit of Gulf for Good's challengers right on the vibrantSheikh Zayed Road, that showcases their inspiring stories of overcoming incrediblechallenges to support charities around the world. BackLite Media’s team of designers assisted Gulf for Good invisualising the campaign, which is displayed on two unmissable digitalbillboards along this iconic stretch. 

Thecampaign was strategically timed tocoincide with the return of Dubai residents from their summer holidays, seizingthe opportunity to display photos of participants who've signed up for Gulffor Good’s upcoming challengesacross key locations on Sheikh Zayed Road in real time. Leveraging BackLiteIntelligence's Dynamic Content Solutions, the campaign provides live updates on participants who have registered forGulf for Good's upcoming challenges with their photos displayed on BackLiteMedia’s Digital Icons. This unique concept further solidifies BackLite’sdigital advertisingplatforms, where brands can unleash their creativity and engage moreeffectively with a global audience. Participation in Gulf for Good adventurechallenges guarantees individuals a coveted spot on these renowned sights,further inspiring Dubai residents to sign up for their upcomingexpeditions. 

Katherine Kearsey,Chairwoman at Gulf for Good, expressed her excitement, saying, "As acharity that thrives on pushing limits and creating meaningful change, we areexcited to partner with Backlite Media to bring the stories of our challengersto the heart of Dubai through this billboard campaign. These billboards willinspire passers-by and remind everyone that small actions can lead tomonumental change." 

BackLiteMedia’s expertise in outdooradvertising ensures that Gulf for Good's "Champions of Change"campaign will be prominently and attractively displayed, amplifying the impactof each featured story. 

The "Champions ofChange" campaign embodies Gulf for Good's core values of empowerment,unity, and transformation. Each billboard tells a unique story, reflecting thediverse backgrounds and challenges that Gulf for Good participants have taken on to raise funds foreducation, healthcare, and welfare projects for underprivileged children. Gulffor Good invites everyone to drive by and witness the inspiring storiesof these everyday heroes, contributing to the betterment of communities andlives worldwide. Together, we can make a significant difference.

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