BackLite Media has announced the release of SpotLite 2.0, its annual publication created in collaboration with Campaign Middle East.

This edition of SpotLite focuses on the dynamic and ever-evolving Out-of-Home (OOH) advertising industry, particularly emphasising the transformative potential of Data, Measurement and Programmatic Digital Out-of-Home (PrDOOH).

SpotLite 2.0 brings together insights from some of the industry’s most influential voices.

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Contributors include experts from the UAE Government Media Office, World Out of Home Organization, IAB MENA, The Out-of-Home Advertising Association of America (OAAA), Data Partners like Seventh Decimal and Admobilize, and Programmatic Platforms like The Trade Desk and Place Exchange. Each offers unique perspectives on the current state and future direction of Out-of-Home (OOH) advertising.

James Bicknell, CEO of BackLite Media, said, “The publication delves into a wide range of topics, from integrating data-driven techniques to the creative opportunities offered by Digital Out-of-Home (DOOH) advertising.
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“These articles provide a comprehensive overview of the trends and innovations poised to shape the next chapter of OOH advertising.

“We thank Motivate Media Group for their invaluable assistance in agency distribution across the UAE, enabling SpotLite 2.0 to reach an even wider audience.

“This collaboration underscores our commitment to expanding its influence and fostering growth within the industry.”

SpotLite 2.0 is a crucial resource for marketers, brand managers, and out-of-home specialists. It provides valuable insights and strategies for navigating the rapidly changing landscape of OOH advertising. The contributions from esteemed authors reflect the industry’s current state and provide a forward-looking view of its promising future.

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