As a company, it is crucial to continue to lead the way in sustainability by integrating initiatives that include environmental, social, and governance (ESG) practices into our daily operations. In line with this commitment, we are thrilled to announce our partnership with Reflo, a renowned sustainable apparel company dedicated to creating eco-friendly sportswear and outfits.

Reflo's innovative approach involves crafting clothing from advanced technical fabrics woven entirely from recycled waste materials. This includes repurposing single-use plastic waste and coffee beans, giving them a new life as functional and stylish apparel. 

Notably, the fabrics used by Reflo adhere to several sustainability certifications, including the Global Recycled Standard, Bluesign, Oeko-Tex, and U Trust, ensuring the highest environmental responsibility and product quality standards.

Rory MacFadyen, Co-Founder of Refo, said, “At Reflo, we are driven by the belief that sustainability should be at the core of every business, and our partnership with BackLite Media marks a big steps our shared vision of this. We are a people before profit business, and it is great to see the team at BackLite Media do the same, by weaving our sustainably innovated apparel into the fabric of its operations, helping influence other individuals and businesses alike to make the right choices."

James Bicknell, CEO of BackLite Media, said, "We are delighted to be working with Reflo. Not only does the clothing look fantastic, but the sustainable, future proof design is paramount to our beliefs here at BackLite Media."

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By collaborating with Reflo, we as a company reinforce our dedication to sustainability and promote local businesses that prioritise eco-friendly practices. This partnership underscores our commitment to integrating ESG principles into every aspect of our operations, setting a positive example for the industry and contributing to a more sustainable future.

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