Golden Boulevard
An individual seen within the coverage area of a given OOH face & traveling in an angle parallel to or towards it (entered and exited the coverage area)
The count of individuals who passed by the OOH faces booked for the campaign being measured
The average number of times an individual passed by the OOH within the duration of the campaign being measured
Opportunity to Read (OTR) is defined as the ratio of Dwell Time within the coverage area / to the Time-to-Read (6 bits of data) for each OOH face
Due to panel “stretch” during printing and installation, all text and important images should fall within this safe limit
BackLite signs enable you to use full images. We advise you to take advantage ot this.
We strongly recommend against the use of white or black backgrounds as this will significantly reduce the impact and visibility of your advertisement. The white color also tends to give a “cold” feeling.
Text should only consist of few words with a minimum height of 80cm to insure a clearly visible message, with 50% Arabic and 50% English “ Arabic text to be on top in the layout”.
The company logo should minimum height of 1.6m to attract maximum attention from a long distance.
Safe area
Visible area
Print area
Adobe InDesign / Adobe Illustrator / QuarkXPress Layout document
It is preferred that all text be converted to outlines / curves
Prepare the final files in Photoshop EPS or Tiff Format
Color Mode must be in CMYK
Use the Hi-Resolution Images
Compact Disk (CD/DVD)
File Transfer Protocol (FTP) or Website - provide the site address /user name / password
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All files should be 1:10 at 360 DPI
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