In March, we launched The Crowns at Al Qana in Abu Dhabi, expanding our Landmark Series in the UAE's capital. It's been exciting! Since then, we've hosted campaigns for some of the most sought-after brands, like Bulgari, Tiffany & Co., CHANEL, and IWC Schaffhausen, to name a few.

Iconic locations, coupled with superior design, are associated with prestige, exclusivity, and high visibility, making them highly desirable for luxury and global brands looking to make a bold statement and reach elite audiences.
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The Crowns, Abu Dhabi, is an excellent example of how the combination of prominent location, design and association offers a prime opportunity for brands to capture the attention of diverse and affluent audiences.Our goal? It's simple: to spearhead digital innovation right here in the UAE. With our Landmark Series, we're not just talking about commitment; we're delivering it, offering nothing but the best locations.

The Crowns promises:
→ Over 50 Million impressions
→ Reaching more than 34% of Abu Dhabi's population
→ Unparalleled visibility to Abu Dhabi's affluent and Emirati population

And when it comes to ensuring the finest experience for advertisers and audiences, we don't just go with our gut. We rely on solid, trustworthy data. How's that for setting the bar high?

With strategic thinking and innovative technology, meticulous attention to detail, and careful curation, we have empowered brands to dominate SpotLite: to be seen, appreciated, and remembered by the right people. This philosophy, which we term “Desirable by Design”, reflects our belief that sought-after brands are not the result of chance but intentional creation.

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Guided by this ethos, we are excited to announce the expansion of The Landmark Series into Abu Dhabi. This development represents a significant leap forward for our company, reaffirming our status as a leading provider of iconic and cutting-edge advertising solutions in the region.

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The Landmark Series in Abu Dhabi will feature a collection of iconic outdoor advertising structures strategically positioned in key, high-profile locations across the city. These structures are visually stunning and crafted to captivate audiences and leave a lasting impression.

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In line with this vision, we are thrilled to announce the launch of the award-winning Triple Crown in the heart of Abu Dhabi. With its impressive scale and strategic placements aimed at targeting Abu Dhabi’s high-net-worth individuals (HNWIs) and Emiratis, The Triple Crown is set to offer advertisers unparalleled visibility and exposure to a diverse audience.

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Our decision to extend The Landmark Series to Abu Dhabi coincides with the region’s rapid growth and development. As Abu Dhabi continues to establish itself as a vibrant centre for business, culture, and tourism, the demand for impactful advertising solutions has never been greater. The Landmark Series presents an exciting opportunity for businesses to engage with consumers in Abu Dhabi in a meaningful and impactful manner.

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“We are excited to introduce The Landmark Series to Abu Dhabi and expand our presence in the region,” remarked James Bicknell, CEO of BackLite Media. “With the city now recognised as a preferred hub for investments, business and real estate, Abu Dhabi provides the ideal backdrop for our innovative advertising structures. We are confident that The Landmark Series will enhance the city’s advertising landscape and offer premium brands a powerful platform to connect with elite audiences.”

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Through the integration of cutting-edge technology and creative design, The Landmark Series is poised to deliver unparalleled visibility and engagement for advertisers while enhancing the urban landscape of Abu Dhabi.

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