James Harrison

Chief Operating Officer

James has over 20 years of experience in the media industry, primarily in the UK. He has been key in launching significant digital assets, including the world-famous Piccadilly Lights. Most recently, as Chief Revenue Officer (CRO) at Ocean Outdoor, James managed the modernisation of their revenue management platform to ensure compatibility with programmatic trading strategies. At BackLite Media, he is responsible for advancing the company's vision into the new era of digital advertising, incorporating data-driven strategies. He was among the first to introduce this digital shift in the UAE's outdoor industry, including launching Programmatic Digital Out-of-Home (PrDOOH) networks. Additionally, James is on the Interactive Advertising Bureau (IAB) MENA board.