Henrietta Shakespeare

Chief of Staff

Henrietta has over 20 years of experience in the Out-of-Home (OOH) advertising industry, including senior roles at global leader Clear Channel Outdoor, where she led regional expansions into MENA and developed international partnerships in Asia. Most recently, she played a key role at Viola Outdoor, overseeing the optimization of existing OOH assets and spearheading the rollout of Abu Dhabi's first digital out-of-home network. As Chief of Staff at Backlite, Henrietta is instrumental in driving strategic alignment and operational excellence during the creation of MMG, the region's largest media group. Her expertise lies in transformation management, implementing the latest industry tech, innovative solutions, to ensure efficiencies and sustainable growth to position MMG as a global industry leader.