Ahmed Emam

Chief Sales Officer

Ahmed Emam joined BackLite Media 16 years ago and brings over 18 years of experience in the outdoor advertising industry. He has played a crucial role in shaping the company's strategy across various media platforms, including both traditional and Digital Out-of-Home (DOOH) advertising. Additionally, Emam played a vital role in transforming the outdoor scene from the static phase to the digital era when he launched the first significant Out-of-Home and digital out-of-home assets in Dubai in 2016. As the Chief Revenue Officer, Emam is dedicated to implementing the company's vision and philosophy and being the premium supplier of Outdoor Media. Under his leadership, the company has established itself as a premium outdoor advertising solutions provider.. Emam was crucial in launching The Landmark Series in 2021 on Sheikh Zayed Road in Dubai, a key digital offering for ultra-luxury and premium brands. He also led the company's expansion into mall and destination advertising, driving innovation and growth. Recently, he played a key role in the expansion of The Landmark Series into Abu Dhabi with launch of The Triple Crown, enhancing the city’s advertising landscape and offering luxury brands a strong platform to reach elite audiences.